Page 11 Medical & Healthcare Expert Guide 2019
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Engaging content
INNOTIO believe that communications is about tiny, perfect
revelations. One of the biggest challenges in medical writing is
ensuring the content is both informative and digestible. A deep
understanding of the subject matter is often necessary to present
the information in a way that is concise and uncomplicated. Not
only does this pertain to the written word but also its presentation.
Written content takes on various forms in healthcare
communications ranging from the text on websites to newsletters,
brochures, programme summaries and study findings. Expertly
incorporating graphs, tables, diagrams and infographics, INNOTIO
can ensure all content is presented in an engaging and eye-
catching manner. The agency’s seasoned team of medical writers
are committed to providing clients with the documents they need
when they need them.
Flawless meetings, conferences and events
INNOTIO has an unrivalled reputation for planning and executing
small to major international conferences & meetings as well as
imagining unique ideas for enthralling congresses & exhibitions.
Many different components need factoring into the planning and
execution of a successful conference. From event space set up,
AV management, to incentive activities, INNOTIO supports the
smooth running of corporate conferences with an always agile and
determined team.
Never crumbling under pressure, the INNOTIO team prides itself on
demonstrating the ability to work rigidly within a designated venue
space creating innovative solutions for layout and staging.
In addition, INNOTIO has a proven track record for flawlessly
organising educational conferences filled with exciting discussions
from industry leaders on critical topics that will ultimately advance
patient care around the world. They believe that ‘if you can organise
an event for 400 people and they all show up, you can do anything.’
Eye-catching launch campaigns and branded
booths
Not only is INNOTIO able to support the smooth execution
of corporate meetings and scientific conferences from an
organisational perspective, but their creative team are also able
to add exciting style and substance through eye-catching features
and creative presentations. The team always strives to use these
opportunities to create something special and unique such as
supporting the release of a new brand during an annual conference
on the client booth. In this instance, INNOTIO ensured their client’s
booth took centre stage by implementing an eye-catching custom
made and shaped skylight, changing lightboxes and LED flooring,
as well as a large LED screen which counted down to the big reveal,
the following morning.
Effective branding solutions
When most people think of brands, they typically think of
mainstream, commercial names. However, strong branding is just
as important in healthcare communications. It helps differentiate
a product, service or event from another while also establishing
familiarity and making it easily identifiable.
INNOTIO’s expert brand and design team develop dynamic and
strategic branding solutions to ensure results always resonate with
the target audience – driven to create innovative and attention
grabbing communications while also ensuring consistency
throughout all visual platforms.
About INNOTIO GmbH
INNOTIO GmbH is a boutique healthcare communications agency
with a global vision. They specialise in reimagining scientific, brand and
corporate communication solutions to meet the demand of evolving
medical environments. With long-standing clients and partners and a
team of experts boasting more than 25 years of industry experience,
INNOTIO succeed in making healthcare communications live up to
expectations. For more information visit www.innotio.eu
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